Big Database

Building a strong team starts with implementing a robust Employer Branding strategy .

This approach not only attracts qualified talent, but also improves the experience of your current employees, reducing the chances of turnover. Here is a detailed approach:

1. Strengthen your employer brand ...

There are different types of benchmarking, depending on the objective to be achieved. The literature lists several basic types of benchmarking:

process benchmarking - This type of benchmarking is intended to improve operational management,
Product benchmarking - enables imitation total oil and gas ...

It involves writing an effect, usually a failure, instead of the "head," and placing the overall causes in a branching bone-shaped diagram. Following the aforementioned "5 whys" principle, we can add the factors that influenced each cause. We can repeat this process until our analysis is ...

In the age of widespread Internet access, the job market seems limitless. Unfortunately, the wide range of people willing to fill a job does not reduce the demand for professionals by companies in any way. One of the biggest challenges for recruiters today is finding a person who best fits the job ...

The authorship of the concept of PEST analysis is attributed to Harvard professor Francis Aguilar.
PEST analysis is used to assess four types of external factors (political, economic, socio-cultural and technological) in relation to a company's business situation.
PEST analysis helps to identify how ...

There are many factors that influence consumer decisions. They are divided into those that we consciously perceive and those that influence our decisions without us realizing it. Stimuli that escape the customer's thought, such as the placement of products on a store shelf or a spray of fragrance ...

The history of the origin of the OKR method dates back to the 1970s , when Andy Grove , co-founder of Intel, developed this approach to managing key objectives. At that time, the OKR approach was mainly used internally at Intel, but over time it gained popularity and began to be used in other ...

The buyer persona is a model that represents the customer to whom a company's activities are directed.
Creating a buyer persona doesn't require complicated tools.

By creating an ideal customer profile, we can tailor marketing and sales activities to that customer.
When creating a buyer persona, it ...

The survey conducted by Taboola and YouGov with more than 200 leaders of major US advertisers also confirms considerable approval of Google's recent decision to postpone the arrival of the cookieless environment until 2025 , which is planned to become a reality with the future gradual elimination of ...