Big Database

At this point, put yourself in your leads' shoes. What would make them take the time to complete a survey? This is about building trust. This is also where you should rely on the automated confirmation email. Remind your leads why they are receiving this email (they filled out a form) and let them ...

To understand customers beyond customer data, try to integrate data from social media platforms . Look at your customers' LinkedIn profiles if you sell business services, for example. These public profiles are rich in information. What experience, position and department are listed in the profiles ...

Many applications now offer integration with Dropbox, such as the image database Fotolia. With Fotolia in particular, this has the advantage that images are available to everyone immediately after purchase.

Of course, cloud services from Microsoft with OneDrive or the Adobe Cloud are just as ...

Direct and indirect research

Tweetdeck's main use is for direct research. You can set up new streams at any time, move them left and right in relation to each other and delete them again. Even if the hyphen is still not taken into account in the hashtag, for example, #e-invoicing mostly displays ...

Look at the backlinks:
Collect link data using tools like Moz's Open Site Explorer (free options available) or Ahrefs (paid service).

How many links are there?
How high is the domain authority?
Where do most of the backlinks come from?
Does your competitor rely heavily on digital PR or media reach ...

Telemarketing has been a cornerstone of B2B technology marketing for decades, especially internationally. It is a necessary and effective technique, but as online sources and methods have evolved, experienced technology marketing teams are carefully considering the circumstances in which its use ...

Automation is the key
Implementing marketing activities with HubSpot is quick and requires few resources. In addition, the platform allows users to focus primarily on their business - and not primarily on tools - thanks to an all-in-one solution. Many different and complex systems that do not ...

The growth-driven design process allows your website to grow steadily so that it is constantly evolving dynamically. At the same time, this improves performance. Less effective features can be quickly identified and optimized or completely restructured.

The repetitive cycle in the second phase ...

This is accompanied by a new view of the customer, which HubSpot expresses with the "flywheel". The customer is at the center of all company processes. Marketing, sales and service work together to offer the customer an optimal experience in every phase before and after the purchase.



flywheel ...

At first, the term lead management sounds more complicated than it actually is. Digitalization has made traditional methods inefficient. That's why new approaches must be taken to generate leads. Competent lead management replaces analogue strategies in general customer acquisition. In addition to ...