當你真正減少情緒時,情緒是一種生理上的因果關係,是隨著刺激而啟動的。與情緒行銷相關的後續問題是我們如何將情緒與特定刺激聯繫起來。根據權威雜誌《人格與社會心理學雜誌》的這篇文章,我們無意識地根據以下維度對遇到的每一個刺激進行評估:
效價:刺激被體驗為愉快還是不愉快。
預期努力:您預計需要付出多少努力才能改變這種情況,使之對您有利?
確定性:您對自己能夠成功改變局勢以對自己有利的信心有多大?
對局勢的控制:局勢是否受到您的控制,或者 阿富汗 電話號碼數據 局勢是否受到您無法影響的外部因素的控制?
責任:您對所發生的情況或由他人造成的情況負責嗎?
注意:您對刺激的關注程度如何 ...
Search found 7 matches
- Tue Dec 24, 2024 10:59 am
- Forum: Big Database
- Topic: 一種情緒是如何產生的?
- Replies: 0
- Views: 2
- Mon Dec 23, 2024 10:43 am
- Forum: Big Database
- Topic: Product: the work
- Replies: 0
- Views: 1
Product: the work
The product you offer is the work. The job. The thing that employees come to do in exchange for salary and associated secondary employment conditions. It is important to keep the work attractive for all employees. To make it fit their needs. Because people who are happy with their work, stay longer ...
- Mon Dec 23, 2024 10:29 am
- Forum: Big Database
- Topic: Performance Planner
- Replies: 0
- Views: 4
Performance Planner
The Performance Planner anticipates changes in market demand. By using Google auction data signals, your ROI can increase significantly. You can plan 18 months ahead.
New Test Solutions for Performance Max
There are 2 new solutions to help test Performance Max:
Also read: What is CTV and why is ...
New Test Solutions for Performance Max
There are 2 new solutions to help test Performance Max:
Also read: What is CTV and why is ...
- Mon Dec 23, 2024 10:18 am
- Forum: Big Database
- Topic: Major differences between hard bounce ratio and soft bounce ratio
- Replies: 0
- Views: 1
Major differences between hard bounce ratio and soft bounce ratio
In addition to opens and clicks, the Dutch Email Marketing Benchmark 2023 also provides information about the acceptance rate (AR). This ratio has been fluctuating around 99.3% for a number of years and will reach 99.38% in 2022, to be precise. There is a good chance that your AR will also come ...
- Mon Dec 23, 2024 10:04 am
- Forum: Big Database
- Topic: The formula
- Replies: 0
- Views: 1
The formula
Jacobs and Van IJsendoorn preach an approach that essentially revolves around gradually building a brand. A shift from many to good leads and creating an organization-wide customer focus.
Their formula: purpose + people + proposition + promotion + proof = profit
List formula
However, anyone who ...
Their formula: purpose + people + proposition + promotion + proof = profit
List formula
However, anyone who ...
- Mon Dec 23, 2024 9:53 am
- Forum: Big Database
- Topic: Advil Makes You Better Faster
- Replies: 0
- Views: 1
Advil Makes You Better Faster
It is clear that brands influence your performance. But can branding also help you heal faster?
An experiment by Branthwaite and Cooper shows that they do. They divided 835 women who regularly suffered from headaches into four groups, each of which was given a different medication. Group one was ...
An experiment by Branthwaite and Cooper shows that they do. They divided 835 women who regularly suffered from headaches into four groups, each of which was given a different medication. Group one was ...
- Mon Dec 23, 2024 9:44 am
- Forum: Big Database
- Topic: Adjusted prices
- Replies: 0
- Views: 1
Adjusted prices
B2B organizations often have complex pricing structures. Modern e-commerce platforms have pricing engines, or integrations with business-critical systems that contain the company’s financial information. This way, the customer is offered personalized prices. This ensures that these prices are the ...