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Psychographic segmentation is a type of customer segmentation that groups customers based on their personality, values, interests, and lifestyle. This information can then be used to create a more targeted and effective local SEO strategy.

For example, let's say you run a local yoga studio and you ...

SMS boosts your sales for Halloween

15 October 2018

SMS

Updated on: October 20, 2021

Halloween SMS

On Sunday, October 31, 2021, many children will celebrate Halloween by dressing up to scare their neighbors while asking the famous question: “trick or treat”? At SMSEnvoi, we have decided to ...

The reopening of many sectors is approaching and we are sure that your customers are eager to see you again. For this reason, it is important to plan your communication strategy with a resumption of activity message.

Use the right communication tools
To communicate effectively, it is essential to ...

Coming straight from the United States, Black Friday is a key date in the calendar of retailers and e-tailers that should not be missed! Synonymous with exceptional sales for consumers, Black Friday has strong commercial potential. Do you want to communicate about your offers and boost your sales ...

Professional SMS appeals more to companies that want to communicate as closely as possible to their customers. With an opening rate of 96% following receipt, SMS is a major ally in professional communication. However, in order for SMS campaigns to be effective, there are rules to follow under ...

Nowadays, SMS communication offers an effective and instant way to reach your target audience. Thanks to SMS Envoi's complete and efficient solutions, including an SMS mailing platform and an SMS API , you can send text messages directly from your mobile phone. With a 98% opening rate, this ...

Testimonial slider: A testimonial slider is a rotating graphic that displays multiple customer testimonials in a slideshow format. This can be a great way to showcase a large number of testimonials in a limited amount of space.

Infographic-style testimonial: An infographic-style testimonial is a ...

Additionally, it's important to choose animations that are appropriate for the brand and message, and to ensure that they load quickly and smoothly on all devices. By using micro-animations, you can help to create a more engaging and memorable user experience, and improve the overall effectiveness ...

uses targeted messaging to encourage customers to schedule regular checkups for their pets. They send reminders to customers when their pet is due for a checkup and highlight the importance of preventive care.

Mars Petcare: Mars Petcare, a leading pet food manufacturer, uses customer data to offer ...

Segment your audience: Segmenting your audience involves dividing them into smaller groups based on shared characteristics such as demographics, behavior, or interests. This allows you to deliver more targeted content that is specific to each group's needs.

Use dynamic content: Dynamic content is ...