Big Database

This is also where you can toggle the option to share your Reel to your profile feed or have it appear only in the Reels tab.

Write your caption
Next, write an engaging caption for your Reel. You can also add relevant Instagram hashtags, or tag users and other brands in your caption (e.g. during a ...

4 social media security best practices to know in 2025
Here are some social media security best practices you can follow to safeguard your brand, employees and customers:

1.
Strong passwords are foundational to your social media security. They’re your first line of defense against unauthorized ...

All of this needs to work within your budget. If you haven’t already, download Sprout’s influencer marketing toolkit for a budgeting template that will help you make sense of influencer marketing spend within your overall social media budget. You’ll also get a campaign brief template, where you can ...

What’s the difference between social media monitoring and social media listening? People often use these terms interchangeably, but they’re not quite the same.

To break it down:

Social media monitoring involves tracking social media messages, comments and conversations directly related to your ...

Edutainment
According to our report, 66% of social users find “edutainment” to be the most engaging of all brand content—surpassing memes, serialized content or skits. Edutainment merges education with entertainment, creating content that’s informative, enjoyable and memorable.

Brands using ...

Here’s how to get inputs to plug into your ROI formula from attribution across different stages of the buying journey.

1. Collect data
Gather data related to engagement metrics, conversions, sales revenue and costs for your specific campaign or initiative.

2.
Choose and implement attribution ...

It’s time for a special edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget ...

Good news: you’re not expected to do everything totally DIY when building your presence.

There’s no shortage of social media marketing tools out there to help with the heavy lifting. Depending on your needs, you might consider investing in a combo of the following:

Scheduling tools that allow you ...

This new approach helped us showcase the full value of our social media strategy. By switching to a multi-touch attribution model, we uncovered a 5,800% increase in additional pipeline impact. Factoring in efficiency gains, social lead generation and earned media value, the Sprout Social platform ...

Sprout Social
Sprout Social is an all-in-one social media management platform that offers a number of features—TikTok analytics being just one. You can use Sprout Social to create a birds-eye-view of your entire social media plan, no matter which platforms you have a presence on.


Link your TikTok ...