Big Database

Startups are hot! Every year, countless new start-ups are created by people who think their product can be a big success. In which countries is the startup spirit most prevalent? Which startups are booming and which are so-called 'unicorns'?


Most of these people can be found in the United States ...

Every two years, Viadesk conducts a survey on paperless working in companies. Employees at all levels in organisations are asked what they think of working without paper and to what extent they already put this into practice. The 'Paperless Working Monitor 2015' shows that paperless working has not ...

Let me first dispel a myth. One that almost all traditional salespeople in the Netherlands are now falling over themselves. Social selling does not replace the old way of selling. Networking will continue to exist, sitting at the table and talking to your prospect will continue to exist, physical ...

Congratulations, your app is completely finished, (hopefully) bug-free and ready for the app stores. Upload and wait for those first downloads, because your app will be found anyway. Right? Not quite. That findability is something you have to work on yourself. Does App Store Optimization (ASO) ring ...

Google is manipulating search results for the 'Conservative Party', The Daily Mail reported earlier this week. Following a tax deal in the UK with the Conservative-led government, Google is said to have 'spruced up' the 'auto-suggest results' for the Conservatives. At first glance, it may seem that ...

Data and marketing are mentioned in the same breath these days. If there is one thing that is a buzzword at the moment and in some areas appeals to the imagination, it is data and especially: data-driven. But what are the experiences in practice with data-driven marketing?

Now data-driven is often ...

Column – Before I had put my computer in my leather backpack and left the room of my own accord, it was jokingly said that I had no business being in this stand-up meeting. “Why not?” I said, laughing. “Because you’re a chicken,” said the nice Englishman. His elbows went up and down. Bird dance move ...

More and more companies have an online platform. In itself a good development, although the implementation in practice is not always successful. The advantages of online collaboration are lost completely or partially. Collaboration and knowledge sharing do not happen automatically in practice. I ...

Organic findability is synonymous with the battle for top positions. Google is demanding more and more space for paid services or trendy 'widgets'. The fourth advertisement at the top is increasingly pushing organic results into the background. And as if that wasn't enough, Google is making the ...

Live Q&A: The Future of AI in 2025. Join the free webinar with AI expert Patrick Klerks on February 6
How do you go about orienting yourself on the purchase of a new product? There is a good chance that you start with a search engine. The result: a large number of suppliers to choose from. Try to ...