Big Database

“Another issue to consider is sustainability criteria. They are already becoming important for a certain segment of the population when deciding where to shop,” says Llorenç Palomas.

And if we talk about what's to come, keep an eye on what the metaverse will mean for e-commerce. “With the four big ...

5 differentiating factors of the IED Barcelona educational project
Barcelona is a cosmopolitan, inclusive city, rich in tradition, a benchmark in design, highly creative and a focus of attraction for innovative companies and startups. In this privileged location, IED contributes to fostering talent ...

ENTREPRENEURS: Could you summarize what affiliate marketing is?

SORAYA GARCÍA MERINO: Affiliate marketing is interesting for all online stores that want to gain visibility, traffic and, above all, sales, since it is a strategy 100% oriented to obtaining sales by paying exclusively for each sale ...

How long should a video be to go viral on TikTok? This has always been one of the most common questions among content creators, and the study manages to answer it based on proven facts: the videos that get the most views have an average duration of 41.8 seconds , with a difference of almost 10 ...

If you have always fantasized about the idea of ​​immersing yourself in virtual universes and having the chance to experience them first-hand through touch and smell (and not just sight and hearing), you are in luck.

Japanese company Koei promises to touch and smell virtual reality for anyone who ...

However, it can also have some drawbacks that should not be ignored. We do not need to explain too much about the deterioration that the image of the Royal Family has suffered in recent years, as a result of the excesses of the emeritus king Juan Carlos I, the imprisonment of Iñaki Urdagarín for ...

Influencer marketing has positioned itself as a multidisciplinary channel with a great advantage over conventional advertising: personalization.


More and more companies are opting to use influencer marketing to give visibility and boost their brands. In light of this new digital model, brands need ...

Although to a lesser extent, marketing departments also use this technology for media planning (21.7%), customer service (21.3%), creating personalized offers (19.7%), calculating customer value (16%) and pricing (8.8%).

On the other hand, the study highlights the emergence of the Revenue ...

Kaibos Team.
Kaibos partners with manufacturers to create new brands on demand and launch them on Amazon.

Amazon has become the ideal platform for many brands that are starting to sell exclusively online.

A few months ago, in EMPRENDEDORES we published a report on Yaba, the first Spanish ...

Therefore, identifying the customer journey is essential to understand the individuality of each client and, from there, generate individualized proposals .

In this regard, the study highlights the trend among retailers to pay special attention to elements such as the use of automation tools to ...