Big Database

Keywords are your online business strategy; they are the battles you choose to fight in hopes of beating your competitors and directing search engine-using buyer personas to your site instead of theirs.

When you look at the keywords a website ranks for (aka their keyword portfolio), you can see the ...

For the June 2019 editorial plan we started with a scouting of trending topics.

As you can see from the Google Trends screenshot, weather is usually the most searched topic compared to the month of June, a weather that with the arrival of the good season is usually sunny.


google trends and ...

Just as it is important to understand the SEO problems caused by keyword cannibalization, it is equally important to know which ones are not, in fact, problems of this type.

Remember we used Apple as an example at the beginning of this guide?

When searching for “Macbook Pro,” Apple does free ...

Writing incisive content (whether for a blog or for social media) that can shake the mind and heart of our reader has become increasingly difficult .

With what result? With the risk of taking refuge in poor copy-and-paste of success stories . Or imitating pale “universal techniques valid for ...

According to Pwc, 71% of people prefer to search by voice rather than typing search queries (and this data is from 2018).
Additionally, according to ComScore (2019), 51% of online shoppers in the US use voice search to choose products.
A study by GlobalWebIndex states that 27% of free russian ...

To identify search intent for your keyword list, check the keyword modifiers in the previous section (e.g., “how,” “reviews,” “price”) and, if necessary, type a keyword into the Google search bar to check the SERP features. For example:

Featured snippets can indicate informational intent;

The ...

Liz Moorehead suggests that the main pillar topic should have a consistent search volume , but not too high: 500 searches per month may not be worthwhile; 1,200 to 6,400 is more on target; 33,000 is already too high. Keep in mind that these are just rough figures and can vary significantly from ...

Through a series of preventive analyses on the SERPs and SERPs, on competitors, on the value of search results, on advertising and on trends, we focused on identifying the queries that were most useful and realistically achievable for us.

Some of the keywords in the list below are very high value ...

Discover the Google Data Studio Template with a ready-to-use SEO report prepared by SEMrush. You can download it for free!


Google Data Studio (Web Marketing Tool)
Read the news: Google Data Studio Connectors in SEMrush Tools .

9- KPI6
Let’s not be scared by the name, which vaguely denmark number ...

When you include a link to an external page in your content, you are adopting Google's philosophy that "there is a lot of interesting information on the web to share."

But why should you take people away from your page with external and internal links?

Linking to external content increases trust ...