Big Database

With the emergence of Web 2.0, tremendous opportunities arise for businesses to engage their audience . However, the virality of information can also destroy the most solid communication strategies. In addition, if you still doubted the impact that your digital footprint can have on your business ...

Our client, a recognized player in the agri-food sector whose products are distributed in Reunion, therefore wanted to boost its brand image by revisiting its current packaging, the codes of which were considered to be outdated.

The final objective was to boost sales through a more america cell ...

In just a few years, the "Mad Men" who invented marketing and advertising in the 1950s have become "Math Men", handling statistics, IT and big data, and are now opening up to artificial intelligence.

From automated marketing to predictive marketing
Indeed, the explosion in the volume of customer ...