Moz has been providing sound advice to people working in the SEO landscape for many years . This of course also includes e-commerce managers and webshop owners. Of course, you can still make use of the Whiteboard Fridays , in which SEO guru Rand Fishkin from Moz repeatedly comes up with useful tips. Everything you want to know about link building, SEO content and more can be obtained from these Whiteboard Friday sessions. Since link building is still an indispensable part of SEO today, it certainly does not hurt to attend these sessions.
Hopefully this article has given you some insight into the useful applications of the new Link Explorer from Moz. I will still miss the old Open Site Explorer and its ease of use from time to time. But hopefully the new Link Explorer will make us forget about the old Moz tools soon!
People are constantly comparing everything and everyone, also when it comes to purchasing products and services. In this article I will explain how the way you offer products influences the opinion of potential customers, and how you can respond to this.
How do people see your product? That depends not only on the product itself, but also on circumstances, the information you provide and other products – from your own range or from your indonesia mobile number listcompetitor. If you gain insight into this, you can use it to increase the sales of specific products.
People constantly compare themselves to others. We do this to form an adequate self-image of our ideas and opinions, but also to boost our self-image. The social psychologist Leon Festinger demonstrated this in 1954 with his social comparison theory . By collecting information from others, it is easier to get an image of your own ideas and opinions. Festinger's theory is therefore not limited to the social-psychological domain.
Research by Wänke, Bless and Igou (2001) shows that comparing a product with a 'star' product with the same overarching category improves the product's evaluation. Think of products of the same brand. The star product adds value to the brand's evaluation. As a result, the product you are evaluating benefits from the extra value attributed to the brand. It is important that the product can be linked to the star product. In this situation, because they can be directly compared with each other and are of the same brand. You can therefore boost the sales of certain products by showing specific products as comparable products.