1.- Define your objectives
When you start an SMS Marketing campaign, you need to correctly define the whatsapp number in australia objectives you need to achieve. In fact, it is crucial that all your actions are aligned with your goal. Only then will you follow the right steps.
Setting SMART goals will make your task easier. In fact, creating such goals will help you clarify your ideas and understand whether your goals are feasible or not.
Specific. The goal should be as specific and concrete as possible.
Measurable. In the same way it must be able to be measured.
Attainable. It's okay for this to be a challenge for you.
Realistic. Don't try to take on more than you can handle. Choose goals within your capabilities.
Timely (associated with a specific time period). Set a start and end date for your campaign.
2.- Create a clear CTA
Create a clear CTA
Optimizing CTAs for your SMS Marketing strategy is essential. But if there is something really key in this creation process, it is that your call to action must be clear, concise and understood at first glance.
Understanding is key. But so is including a keyword. In fact, whatever the objective of your campaign, you should put special emphasis on this element. Ideally, you should follow this order:
Start with the most important thing, including your keyword at the beginning.
Follow up with a contextualization of the message. Provide the necessary and valid information so that the recipient understands what you are talking about.
Close it with a link.
Take a look at the example. The SMS clearly mentions that the recipient can get started with LazyPay by clicking on the link provided afterward.
3.- Offer incentives to recipients
One of the keys to developing strong CTAs for your SMS Marketing strategy is to launch incentives. Keep in mind that while you are waiting for the recipient to click on your link, they are also waiting for something from you that will benefit them.
Offering incentives in the form of discount coupons or deals is a good SMS marketing tactic. In fact, it would keep your customers happy and push them to complete the desired action.
Rewards don’t have to be monetary. You can also include offers such as early access to new collections, free shipping, etc. In short, statistics around this channel indicate that including incentives with a clear CTA can do wonders for your SMS marketing campaigns.
4.- Create a sense of urgency with your CTAs
Take advantage of the sense of urgency
It is estimated that 90% of SMS messages are read within the first 3 minutes of being received. This data, taken from a study by the Content Marketing Institute, shows that unlike emails, SMS messages have higher and faster opening rates.
You must take advantage of this urgency to connect with your audience immediately and get them to act as soon as possible. That's why one of the formulas to optimize CTAs for your SMS Marketing strategy is to use persuasive techniques that create a sense of urgency.