It allows you to know where the traffic to your page comes from.
Channels:
Direct: This is when people directly type your URL into the space bar to mexico whatsapp number visit your site or who started searching in the omnibox but visited your site first.
The omnibox is automatically populated because you've been there before.
Referrals: These are people who came to your website from another website.
This is external traffic. Users followed a link on a different domain to reach you.
Organic – These are people who searched on Google or Bing and clicked on your website’s ad in the organic (non-paid) results.
Social: People who came to your site from a social media platform . It's also a great indicator to measure the overall effectiveness of your SEO , engagement, content, and integrated campaigns.
What is it:
Traditionally, a “conversion” is when someone goes from being a simple user visiting your site to a paying customer.
However, in today's digital world we want to track engagement and what our customers are doing on our website to go deeper into our funnels.
More generally, it's when users complete any desired action, such as filling out a form, clicking a download button, registering for an event, downloading an ebook, creating an account, etc.
Because:
Low conversions can indicate poor design, unpleasant offers, or an uninterested audience.
Conversion tracking helps you pinpoint exactly what components people are interacting with on your site.
It is also very informative about the quality of your UX, which stands for User eXperience, and refers to what a person perceives when interacting with your product or service.
Low conversion rates may prompt a push to upgrade your sales funnel , or indicate that it’s time to invest in modernizing your website.
How to know:
Go to Conversions > Goals > Overview.
Select Source/Medium.
Click on “view full report”.
Bounce Rate
What is it:
Your site’s bounce rate is the average number of visitors who leave your website after visiting just one page – the “entry page.”
Each page can have its own bounce rate.
You will find several pages that tend to have different bounce rates, as not all of them are equal.
Because:
Bounce rate can tell you whether your site's content is relevant or whether you're using the right landing page for a campaign. The number is very relative.
On the one hand, a bounce rate for a specific page may be high because users leave the site after finding the precise information they needed and had no interest in going further.
Maybe the user even became a paying customer after bouncing off a contact page.
On the other hand, users who experience problems with the usability or design of the site may abandon it from the entry page and never go to a second page, which also influences the site's loading time factor.