64% of marketing professionals use AI in their strategies.
85% of users report improvements in content quality thanks to artificial intelligence.
70 % of companies plan to increase their investment in automation in the coming years.
The impact of deleting cookies
The removal of cookies will change the way we collect information and personalize marketing experiences. Brands have to adapt to a new scenario where user data will be more limited. For example, companies like Google and Apple are implementing policies that prioritize privacy, which will transform the way that data is collected and used.
The effects are being felt in the market. Brands will lose the ability to track user behavior accurately. This could make it harder to craft personalized campaigns, but some are looking for new avenues, thailand mobile number list such as using first-party data and strengthening their loyal communities.
It's a good time for brands to rethink their approach to marketing. The elimination of cookies will lead to a more user-centric model. Companies like Netflix are leveraging their subscribers' data to offer tailored recommendations without having to resort to third-party cookies.
Obtaining your own data: Motivate users to share information through forms and surveys.
Interest targeting: Using demographic and behavioral data to form more specific groups.
Customer loyalty: Create programs that encourage consumers to share their preferences.
Relevant content: Design information that connects with the audience, which will increase interaction and engagement.
Interactive and creator-driven content
Interactive content is transforming the way brands connect with their audiences. This format, which includes polls and questionnaires, invites users to actively participate. Brands such as BuzzFeed and Spotify have used quizzes to engage their followers, achieving a higher level of engagement and authentic connection.
Brands are also turning to interactive videos , where users can make decisions about the narrative. A clear example is Netflix , which has experimented with episodes where viewers determine the direction of the plot. This not only provides entertainment, but also offers a personalized experience for each user.
Interactive content not only captures the audience's attention, but also reinforces information retention . By actively engaging users, brands ensure that their message remains in the consumer's mind, increasing the chances of conversion.