Social media has long ceased to be just a social medium. Platforms such as Facebook, Twitter, and Instagram used to be associated with the ability to establish interpersonal contacts. Over time, their role has expanded significantly and taken on a completely different meaning. Currently, social media provides companies with the opportunity to advertise their services or products. They are also a good platform for promoting interesting and important social initiatives, campaigns, and charities.
Which platform to choose?
In fact, each social media channel offers the opportunity to russia mobile number whatsapp reach diverse audiences. Depending on the chosen goal and our capabilities, we can reach for different channels.
Facebook is a suitable platform for institutions and public administration. Instagram is ideal for a public organization's profile. For a government administration profile, Twitter will be a good choice, while for a public institution, LinkedIn is great.
Social media initiatives
Social initiatives and campaigns are various types of activities that are planned for a specific time. They also have their target group, which is conditioned by the type and subject of the initiative. The main goal of the campaign is to increase awareness and knowledge on a given topic, change thinking, and adopt the right attitude towards a given social problem included in the initiative. As is known, social media provide the greatest opportunities to promote such initiatives, due to the possibility of achieving a wide reach.
“Colorful Socks Team”
One of the well-known, interesting and extremely important initiatives is the campaign of the Many Mornings sock brand, which was called “Coloured Socks Syndrome”. This is an extremely necessary action, because it draws attention to the problem of exclusion of people with Down syndrome. The campaign was presented in a very interesting form, because the mentioned colourful mismatched socks emphasise that even a mismatched chromosome is not a bad thing. The campaign encouraged sharing photos of people with multi-coloured socks as an expression of support for people affected by this disease. The initiative does not encourage sympathy, it is maintained in a positive tone that normalises people with Down syndrome, who also want to enjoy life and actively participate in it.
2. “My Beauty. My Story”
The campaign with the above title is an extremely important nod to women whose perception of their own beauty has been distorted by the Internet and other factors. The advert promoting the initiative shows the stories of several women of different ages, characters and types of beauty. Their own story has become a reason for self-confidence, not negative emotions. The Dove campaign aims to draw attention to low self-esteem in women and support them in building a better view of their own beauty and uniqueness.
3."The Abyss"
The social campaign "Otchłań" is an initiative of the "Serce Anielki" foundation, which in an interesting way addresses the extremely important problem of pediatric transplantology in Poland. The commercial shows a scene of a girl lying in a hospital bed falling into the sea abyss. The parents jump into the water to help the girl, but they are unable to save their daughter's life. Such an eloquent campaign draws attention to the passing of time, especially for those who do not have much of it left.
Social media is an effective tool for social initiatives
By deciding to place a social campaign on social media, we increase the chance of achieving greater reach and reaching the target audience with the problem. Social media quickly and effectively reach society, changing their awareness and giving hope for real change in the matter of the discussed problem.