Client Interest in Cold Calling Customer interest is important in the calling process. Often the quality of contacts leaves much to be desired, since you are contacting people, assuming their interest in your offer. You are generating leads, filtering the cold base in search of clients. Since you need a lot of leads, it is important not to waste time. Therefore, your italy business mailing list script should have “filters” that will help you quickly assess how well the contact meets your criteria. These “filters” are questions that will help you understand: whether the interlocutor is interested in the product; does he have the budget to buy; If there is a budget and interest, what could be the size of a potential deal.
Target audience requests When the first stage of cold calling is completed successfully, you have created a good impression, it is time for the second stage - discussion and identification of the client's requests. For this, questioning strategies are used according to the SPIN method: Situational. Helps to find out the client's current situation. Problematic. Aimed at identifying the client’s “pain”, focusing attention on the problem. Extractive. Helps the client understand the possible consequences if the problem is left unaddressed. Guides. Remove the client's "pain" and guide him to understanding the benefits.