Brainstorming, also known as brainstorming, involves getting together with your editorial team and analyzing the profile of the audience you want to target, in order to each offer different ideas for creating content.
This step does not have a specific system of action. Many ideas can be offered, and we should not discard any at first, since we do not know which idea may be the best or even the ideas that may not seem to be the right ones may later be the most interesting.
Ultimately, this step is all about thinking on the air about what you can offer your audience.
In this part of the process to get ideas to create content, it will be interesting to come up with several topics, keywords or approaches that you can offer to your audience, because after brainstorming, you will have to analyze and polish those ideas that are on the table.
SEMrush's Topic Research Mind Map can help you with this because it gives you helpful visual information at a glance.
The process is very simple.
Access from "Content Marketing toolkit" to "Topic Research",
Once there, click on the “Get Content Ideas” button and select the “ sample cell phone number in philippines Country”.
Next, from the “Content Ideas” tab, go to “Mind Map” and you will get an image like the one you see below.
Ideas for creating content - Mind map of topic research
Don't forget that in order to analyze and filter these ideas, the first thing you should do is check if the topics contributed are those that really interest your audience, if they are within the things they want to read and will be interested in.
Also, in this part, you should perform an analysis with the proposed keywords, to check if they really have searches that can attract the audience to our website, and, a very important piece of information, the search intention of that keyword.
When it comes to creating content ideas, it is very important to take into account the search intent of the content, since you may have an idea in mind but your audience may be looking for another approach to the same topic, which will cause your article to not rank.
To check the search intent of the keywords you have in mind, you must search for those keywords in incognito mode on Google (or in the search engine where you want to position). The first articles you find will provide you with the necessary information to know what your audience expects from that search.
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