How to avoid failures in owned media management

[tmonower111]

Here are some specific ways to avoid failure.

Start with strategy design
To achieve results from your owned media management, start with strategy design.

We will determine the direction of your owned media from a marketing perspective, including setting targets, content to provide, competitive analysis, and identifying your company's strengths.

By starting with your owned media strategy, you can clarify the position and role of owned media in your company's media strategy, whichwill enable you to execute subsequent measures, such as the requirements necessary for a website and content creation policies, without deviating from the wrong direction .

Build a website based on strategy
It is also important to create a website that matches your owned media strategy.

Let's design a site based on a strategy by brazil mobile phone numbers database optimizing the web design, site structure, conversion flow, etc. We will build a website that will achieve the goals of your owned media , while taking into consideration not only SEO-friendly site design but also usability .

Select the right keywords
The key to SEO for a single article page is keyword selection.

We imagine a persona based on the strategy and determine the keywords that the persona is likely to search. The key point is to narrow down the keywords that your company should target while looking at the balance between search volume and competition.

It is also recommended to change your keyword selection approach depending on the operational phase, such as selecting low-competition keywords immediately after launching your owned media, and targeting keywords with high search volume once the SEO rating of the entire site has improved .

Also, be sure to select and discard keywords taking into account the search intent of your intended persona.

Create content that meets user needs
Once you have decided on your keywords, think about what your persona wants to know using those keywords and create SEO content.

Under what circumstances will your persona search? Read their apparent and potential needs, and prepare content that meets those needs and provides value . Related keywords and top-ranking competing pages are also useful information for understanding their needs.

It is also effective to include original information unique to your company.

Repeated verification and improvement
It is also essential to implement the PDCA cycle when developing owned media.

Use access analysis tools and heat map tools to visualize the numbers and regularly review your KPI achievement status .

It is important to look back at what is going well and what needs improvement, and constantly brush up on the selected keywords, the articles you have created, the conversion flow, etc. The key to success is to steadily go through this cycle of verification and improvement.