Start by identifying your most impactful content

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Based on the metrics that matter most to you. Then, as you read it, ask yourself these questions:

How are these articles written? Are they very serious, passionate, humorous or irreverent? Are there similar characteristics in all of them?
Does this content accurately reflect your unique perspective or core values?
Does this content address the needs and interests you’ve identified for your audience?
Which content seems to work best and which seems to work worst?
What do these texts have in common? The tone? The length? The netherlands email list structure? The visual?
Use your observations to identify the tone that works best for you and best supports your goals. You can do this using the four dimensions of tone, discussed in more detail below.

How to Maintain a Relevant and Consistent Tone of Voice in Your Content
Identifying your ideal tone in writing is a crucial step. But you also need to make sure that all of your content is consistent.

A tool like SEO Writing Assistant can help you aim for the ideal tone of voice for every article you create —it even identifies sentences where your tone isn’t consistent and helps you rewrite them.

Now, let's take a look at the most common types of tone in writing and explore some real-world examples.