What are the benefits of Instagram influencer marketing?

[fomayof928@mowline]

Reposting Instagram influencer content
Brands will often supplement their own estonia b2b leads Instagram content strategy with posts from influencers.

For example, a company might reshare an influencer’s photo shouting a product to their stories feed. Mixed with organic content and customer tags, the influencers’ posts fit in seamlessly.

So, why are influencer relationships worth the time and effort? Below we highlight the key benefits for brands.

Greater reach and exposure
Brand accounts have been hit hard by the Instagram algorithm when it comes to reach and engagement.

On the flip side, creator accounts are thriving. Influencers often boast some of the most engaged-with posts you can find on Instagram.

But beyond that, also consider that influencers can boost the exposure of brands by introducing them to a larger audience. For example, check out Hero Cosmetics’ 104,000 followers…



Screenshot of an Instagram brand bio example.
…and the creator they partnered with that currently has an audience three times that size.

Screenshot of an Instagram influencer marketing bio example.
See how that works? Especially for up-and-coming brands, influencers serve as an alternative to Instagram ads.