Branded content is a marketing technique that aims to excite

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Branded content: what it is, how to include it in your strategy and 5 examples Written by Georgina Sulé access_time 11 minutes reading time calendar_today March 28, 2024 It is becoming increasingly clear that marketing campaigns with invasive and aggressive ads no longer work. This change in advertising is taking place because competition has grown, the market is saturated with advertising and information and, therefore, the options that consumers have when choosing a product or service are very numerous. Are you taking this new panorama into account in your marketing strategy? Among the new marketing techniques available to you, branded content can offer you interesting advantages.



If you have already heard about it usa consumer mobile number list and have considered integrating it into your strategy, keep reading and don't miss the examples I have left for you at the end! New Call-to-action What is branded content? and connect with users through the creation of quality content and experiences where users can interact with the brand. 84% of consumers expect brands to create content ; people want content that engages them through storytelling and entertaining and sensorial experiences. In recent years, large and medium-sized companies have understood that it is better to win over customers with quality content and valuable experiences.



And it is precisely in this new marketing trend that the different types of branded content are situated. Features and advantages of branded content To go into more detail on the concept, below are the most notable characteristics of the different types of branded content: Focused on the brand's values ​​and not on the product or service . It consists of generating content to transmit the brand's values, but in no case does it try to inform about the product or service. The product or service is not the protagonist. Its ultimate goal is to generate brand awareness rather than selling .