2. You show that you are different from the competition (and the same as your customer)
Language is everywhere. And language belongs to everyone. Not all employees are busy with the color palette or the logo of your company every day, but they all speak and write. And if you send hundreds of letters or e-mails every day as an organization, your customers get to know you through your use of language. Where you run up against limits with price, products or services when it comes to distinctiveness, you can give your brand a unique place in the market with words and sentences.
Connect
And at the same time, you can use language to show that you are the same as your customers, you can really connect with them. By describing recognizable situations and using words and sentences that they would use themselves.
Do you know that feeling? You slowly wake up from dreamland and as soon as your consciousness has fully returned, you immediately open your eyes to see if it is really true? Then you breathe a sigh of relief and continue undisturbed with what you were doing: enjoying. – Eliza was here
Few Dutch brands have developed their tone of voice as well as Eliza was here. Eliza is the mysterious brand character of the travel organization, the first-person narrator in all new zealand number for whatsapp communication, who has visited every accommodation, knows every beach, has eaten shrimp everywhere and is good friends with an incredible number of hotel owners on the Mediterranean. It is a rock-solid concept, but above all it has been applied so structurally and consistently that Eliza was here occupies a unique place in the travel world.
Eliza writes all the texts on her blog herself and she also takes all the photos during her travels.
3. You build trust
What the farmer doesn't know, he doesn't eat. But what he does know, he feasts on. That's the familiarity principle : people are more likely to like you if they know you (again). And the best way to build familiarity is regular interaction. If you have a powerful tone of voice, it's important to apply it consistently and for a long time.
Hi there! It's been a while since we last emailed you. – Blendle.