What is a valid description? It should be:
Clearly explain the product's function or usage
Highlight the benefits of your product
Provide all the information you need to decide on your purchase, such as weight, size, care, material, etc.
Speak the same language as your target audience
Use social proof and different types of content to reinforce your point.
Product Description
product description
How to write a product description?
Now that you understand the importance of product copywriting, we can finally answer one of the most common questions online sellers have — how do I write a compelling product description? No matter your skill level, our tips will help you connect with shoppers.
Depending on how many items you sell online , writing product descriptions can be a time-consuming process. But all the effort and investment will be worth it when you see an increase in sales.
If you run an store, you can quickly create product descriptions using AI-powered apps from the App Marketplace, such as Mercury AI , AI Content Builder , AI Product Descriptions
Start with the Basics
No matter what your customer service is, most shoppers won’t bother contacting a store when they have questions about a product. So think ahead and include all the essential details a buyer might be looking for.
For example, if you sell clothing, how would you write a clothing product description? Start with the basics you’d find on a tag:
If you run an store, you can specify attributes for different product types. This way, you can segment your products and standardize their descriptions. For example, if you sell clothing, you can have a product type of "Apparel" with attributes like brand, material, or season.