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A call to action is an essential part of your coo email list campaign. It is what determines whether the visitor takes action or not.
Therefore, you need to make sure that it generates the right response to drive excellent click-through rates and achieve your business goals.
With just a little creativity and hard work, you can write great call-to-action phrases that will drive sales and increase conversions on your website.
Want to put these tips into practice and drive more conversions? Sign up for a free account at Poptin and try out their high-converting popups.
Author Bio:
Nat Caesar is the owner and Chief Growth Officer of Myndset , a content marketing solutions provider for SaaS and Startups. She is a passionate digital entrepreneur and has been building and growing digital assets since 2014.The number of challenges faced by a business owner running an online store is endless. Every advantage available to the business owner can provide the edge needed to make the store more profitable.
Pop-ups have become, in recent years, a powerful marketing tool to grow email lists, increase leads, sales and any other indicator in the area of e-commerce.
How can you add your website to the list of brands that are successfully using pop-ups?
In this post you will find seven useful tips that will help you use popups and turn your website into a well-oiled sales machine!
Who hasn't encountered pop-ups during their daily online browsing? The world's most recognized brands use pop-ups on their websites.
You'll find big names on the list such as Pampers, Sony, H&M, IKEA, L'Oréal, AT&T, Amazon, Walmart, Victoria's Secret, and many more. In fact, according to the website Conversific.com, around 30% of the 1,000 largest e-commerce sites in the United States use pop-ups.
Without a doubt, using pop-ups is one of the most powerful tools in our toolbox. Pop-ups allow us to convert our website traffic almost effortlessly. However, when we think about it, pop-ups have a negative connotation for regular Internet users.
Why does that happen?
Popup as an additional layer on the website
We must make a distinction between the types of pop-ups that exist.
The type of pop-up known as the most annoying is the one that opens as a new browser window with a promotional message that is not related to the site itself or its content. This type of pop-up would be mostly blocked by ad blockers like AdBlock and some leading browsers.
In this post, we will not discuss this type, but only the type of popup that opens a box inside the website using JavaScript code, for example:
colgate website popup
Credit: Colgate
Even Google, in its guidelines, distinguishes between a pop-up that opens as a new window and its purpose is advertising, not related to the content of the website, and a pop-up that exists as an added layer within the website page.