Boston Children's Hospital

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Anthem Blue Cross Blue Shield is a trusted health insurance plan provider. On social media, they share meaningful statistics about the value they provide members, including this post about the return on investment employers receive by investing in workplace addiction recovery and support.

A LinkedIn post by Anthem Blue Cross and Blue Shield france b2b leads describes the benefits for employers of investing in behavioral health and recovery programs.

They also share awards and certifications that demonstrate their commitment to member care and excellence, like this article about their NCQA accreditation.

Anthem Blue Cross and Blue Shield wrote in a post on Our work is focused on increasing access to high-quality, affordable health care and improving health outcomes.

As a popular insurance plan provider, they receive a lot of inquiries on social about the details of their members’ policies. Their care team demonstrates how to route conversations from public forums to more appropriate and secure private channels, like in this reply where they ask members to email their help center.

Anthem Blue Cross and Blue Shield responded to messages from social media users asking them to email customer support.
Navigate HIPAA and social media with confidence
HIPAA compliance on social media is a multi-step, ongoing process that involves working closely with your legal and security teams, as well as cross-department education. By following key best practices for protecting patient data and the health of your organization's brand, you'll be able to navigate the complexities of HIPAA protocols and grow your social presence with confidence.

Next steps: Now that you've read this article, schedule a meeting with your legal and security teams on your calendar, start planning organization-wide education efforts, and brush up on the Healthcare Social Media Benchmark to better understand the role of social media in your community. Role Engagement Toolkit.