We've already covered transparent churn. These people leave your list voluntarily - through an unsubscribe link, marking them as spam, or bouncing. Opaque churn is a little trickier because it includes people whoemotionally unsubscribed." They're on your list but can't see your email. Why is opaque churn harder to deal with? Because having disengaged people on your list can negatively impact your deliverability. ISPs like Gmail look at your engagement levels when filtering emails.
If you continue to send it to people overseas chinese in canada data who don't respond, your ISP may stop letting it go through. To avoid this, set up activities to automatically restart or make it a habit to re-engage or delete inactive contacts. What is a good churn rate? You might think that a lower churn rate is better. But this is not always true. Some businesses choose to run more aggressive email campaigns. For example, they send a large number of follow-up emails in a short period of time.
This will prompt more contacts than usual to opt out. They know this will lead to more customer churn. But they’re also looking at other metrics, like conversion rates and campaign value. If these generate enough profit and outweigh the cost of acquiring new registrations, then it's okay to proceed. So what is a bad churn rate? To figure this out, look at how much it costs to attract new contacts. Will this increase over time as the target audience dries up? What is the total conversion value of each campaign? If you want this metric to be more actionable, measure it on a regular basis (e.g. monthly).