How consumer behavior and technology influence the life cycle

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At each stage of the life cycle, the behavior of the target audience changes. This must be taken into account when developing a marketing strategy in the market. Let's consider how consumers behave during different phases of the cycle.

Implementation. Consumers are cool to the new product because denmark telegram mobile phone number list they know little about it and cannot appreciate its benefits. The more information they receive, the more attractive the product becomes in their eyes.

Buyers compare the product with more familiar analogues, so it is important to emphasize the advantages. At this stage, it is better to focus on the innovator segments: such people are more willing to try something new, and then attract other buyers with their reviews and recommendations.