Active user engagement increases the effectiveness

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Communication and encourages purchase intent, which can lead to higher conversion rates.

Types of interactive content

Interactive content can be categorized into various types depending on its format and function. Below are some of the most common types and their characteristics.

1. Interactive Video
Interactive video is video content that changes when the viewer makes a selection or performs an action within the video. For example, when the viewer clicks on a part that interests them, more information is displayed or a different storyline unfolds. This keeps the viewer interested.

2. Game and quiz content
Interactive content in the form of games and employment database quizzes allows users to learn while having fun. For example, by creating a system where users can get rewards for answering a quiz about a product correctly, you can deepen their understanding of the product and increase engagement.

3. Computers and Simulation Tools
Calculators and simulation tools are interactive content that display results based on data entered by the user. For example, a mortgage simulation tool allows users to input the loan amount and repayment period, and displays the monthly repayment amount. This allows users to obtain information tailored to their own situation.