Today we will talk about Facebook again, but this time it is not a glossary or the most important words of this network, nor will we talk about its reactions or how they are measured. This time we open the field to another key factor of this tool, we are going to talk about Facebook Insights.
Let's start by defining it!
What is Facebook insights?
It is one of the social network tools with the most followers filipina telegram worldwide and its power lies in the fact that it allows you to continuously monitor the interaction that a Facebook account or profile produces.
Facebook insights works wonders for those of us who work in the digital world, especially in the world of social media or social networks for a very simple reason: it has made our lives easier, perhaps with more benefits for CMs or community managers (if you don't know the term CM, it's an abbreviation for “community manager”) who are in charge of managing and administering a Facebook profile, in other words, the digital marketing professional .
This tool is responsible for documenting the statistical movements of the network, in this way, the CM or person in charge of the networks can facilitate the reading of the data provided, to make analyses that allow new findings for future campaigns.
Functions
When you enter your Facebook page, you will find a menu on it. If you click on “Information”, you will be directed to Facebook Insights. Here you have access to the following data:
Overview
In the overview you can see information about your page from the last seven days, but this period can be changed.
The information you will see is about your actions, visits, views, likes, reach, interactions, videos and followers. And if you make sales through Facebook, also the number of orders. This information can be viewed in the form of graphs.
Here you can also access information about your most recent posts. But if you want to see older posts, you can do that too.
A very important feature is also that you can analyze your competition, since you have access to data about other pages you have chosen.
Here Facebook gives you the option to promote your page as well. If what you need is visibility, this is an excellent option that can be segmented in several ways.