Off-page SEO is another key element of a strong content marketing strategy. It’s less controllable, but at least as much, if not more, rewarding.
And link building is one of the most surefire ways to get higher rankings.
Use tools to find competitor backlinks as described earlier. You thailand business mailing list can also track unlinked brand mentions with tools like Google Alerts and Ahrefs Content Explorer.
Ahrefs Content Explorer Example
From Hunter’s Guide to Link Building Outreach on Autopilot
Hunter offers a directory of B2B businesses where you can apply filters to find companies in non-competing but complementary niches for partnerships.
Hunter's Directory of Businesses for Link Building Outreach (Screen Shot)
The database includes contact information for key decision-makers, like content editors.
Compile a list of companies and their key contacts in a separate sheet for outreach. Then use Hunter’s Email Finder to get email addresses, and send personalized outreach emails to prospects.
Mention their blog, an article you liked, or potential collaboration ideas between {Company} and yours to make your message more authentic.
Of course, this process goes much faster if done through cold email automation software. Hunter Campaigns is designed for sending cold emails and allows you to create, track and manage your link building outreach.
Hunter Campaigns (Screen Shot) Example of Using in an SEO Content Strategy for Outreach
Tip: Use the auto follow-up feature to set behavioral or time-bound triggers to maximize chances of landing a backlink.