Why is segmentation important

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Demographic segmentation. Based on characteristics such as age, gender, income, and education level. For example, advertising campaigns for young people may differ from those aimed at older people.
Geographic segmentation. Takes into account the location of customers. For example, the needs of residents of large cities may differ significantly from the needs of residents of rural areas.
Psychographic segmentation: Assesses the values, beliefs, and lifestyle of customers. For example, the same product may be marketed differently depending on the lifestyle of the target audience.
Behavioural segmentation: Explores consumer behaviour, including attitudes towards a product, stage of the customer life cycle and response to various marketing channels.

Segmentation helps businesses bulk sms malaysia more accurately define their target audience and customize their marketing strategies. This allows them to:
Increase relevance. Personalized offers and messages better respond to the needs and interests of the segment.
Optimize the budget. Instead of spreading funds over a wide range of people, resources are directed only to target groups.
Increase conversions: A personalized approach often leads to higher levels of engagement and conversions.
Separation by segments
How to perform segmentation?
The segmentation process includes several key steps:
1. Data collection
The first step is to collect information about customers. This can be data from CRM systems, surveys, social networks and other sources.
2. Data analysis
At this stage, you need to analyze the collected data to identify patterns and groupings. Analytics tools such as Google Analytics can help in this process.
3. Definition of segments