Everyone writes Ann Handley

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1.
This is a book that you will definitely not be bored with! The author presents useful advice in a humorous way that will be useful in the work of every marketer. Thanks to this book, you will see that innate writing talent is not everything! What's more, you can gain tangible benefits thanks to persistent exercises, it is enough that you learn the writing technique from the beginning. Working with text can be a pleasure - and after all, everyone probably dreams of performing professional activities being creative, creative and giving satisfaction!

This is a unique proposition for both novices and those who have cut their teeth gambling data turkey working in marketing. You can find a lot of inspiration and even more specific tips on how to work with text to appeal to the taste of a potential recipient!

2. Content Marketing. Reach, interest, retain – the art of acquiring customers with content. Tomasz Stopka
Do you want to learn how to charm the reader with every text that comes out of your pen? Are you looking for specific advice on how to write so that the products or services you discuss arouse sincere interest in potential customers? This book is definitely for you! Tomasz Stopa is a practitioner - he gained his knowledge in interactive agencies, so he knows exactly what he is writing about.