Conversion Funnel - What is it, tips and examples
conversion funnel
A conversion funnel is an important concept in digital marketing that allows you to visualize the customer's journey from first contact with a brand to purchase. Understanding the funnel helps companies optimize processes and improve the effectiveness of their marketing strategies. In this article, we will examine in detail what a conversion funnel is, its stages, key metrics, and optimization methods.
Stages of the Conversion Funnel
The conversion funnel is usually divided into several key stages. Each of them plays its own role in the process of attracting and retaining customers.
1. Awareness
first learn about your bulk sms thailand product or service. This can happen through a variety of channels:
Advertising: contextual and targeted advertising.
Social networks: publications and interactions with users.
SEO: Search Engine Optimization, which allows your website to rank high in search results.
2. Interest
Once a potential client has learned about your offer, interest arises. Here it is important to provide him with more information:
Content articles: blogs that explain the benefits of a product.
Webinars: Online events that immerse the user in a topic.
Social proof: reviews and cases of successful use of your product.
3. Consideration
During the consideration stage, potential customers actively research your offerings and compare them with competitors. To do this, it is important to:
This is the stage where potential customers
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