Chances are, you’re aiming at too wide a target. That might make it sound like you have a better chance of hitting it. But, when it comes to B2B lead generation casting a wide net rarely pays off.
What you need instead is to generate targeted leads with a targeted approach. An approach that hones in on an audience of buyers who are interested in what you have to say (and sell). An audience that flies through your sales funnel and becomes loyal customers.
That’s what targeted lead generation is about. Just as thailand telephone number it sounds, the practice targets businesses that fit your ideal company persona and are the highest-value customers. Simply taking into account leads’ position in the sales funnel skyrockets conversions by 73 percent.
Now, the question is, how do you find those qualified leads? More importantly, how do you and your marketing team reach them in a way that won’t result in radio silence?
Keep reading, because today we’re sharing expert strategies and best practices to help you find and engage with those rare gems.
But first, a quick definition…
What are targeted leads?
In the context of B2B, targeted leads are prospects that are highly likely to convert. That means companies that are relevant to your industry, have a genuine interest in or need for your product or service, and will benefit from whatever solution you can offer them.
You might find these leads on social media platforms like LinkedIn. Or you might send them email marketing campaigns. Perhaps you target businesses in a specific location. Or maybe you want to reach businesses in a niche industry.
Either way, you should be laser focused on prospects that perfectly align with your company’s target persona.
As a lead generation strategy, this is significantly more effective. As we said, less is more. Think quality, not quantity.
By identifying high-quality, relevant leads and targeting them with personalized messaging that address their needs, you maximize the ROI of your outreach efforts.