Street marketing to surprise live

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All advertising actions and strategies aim to impact the potential client or user , a task that becomes more complicated than it seems because, honestly, we have seen it all. Street marketing and ' guerrilla campaigns ' respond to the need of companies to stand out from their competition in a different, original way and by displaying some of the specific features of their products.

The goal here is to attract attention, attract users, make them share your idea and automatically associate it with your brand.


It is a mistake to think that only a large company can carry out a street marketing campaign. Contrary to what many SMEs think, the great results of this type of strategy do not depend directly on the budget invested, but on the good approach and organization of the advertising strategy with great creative skills .

We need to surprise , and to do that we have to cambodia email list put ourselves in the user's shoes and think about how we would react. That is the basis, an emotional pillar on which we must base our strategy, because the point is to provoke a reaction , something that alters an initial state of rest and tempts people to participate.

Depending on the company, its brand, the briefing, what it really wants to convey with this campaign and the public it is aimed at, communication and marketing professionals have to plan and think carefully about the different elements of the strategy, which will end up being a unique advertising package (if done well) for a specific brand. Everything has already been invented, but the ways of focusing the different actions depend exclusively on the strategic team, so that all the ideas expressed by the campaign are related to a specific brand and not another.



Whether we are trying to raise awareness about a social problem or reality through street marketing , or inviting people to try out or extolling the qualities of our products through games and dances, this type of action should not be taken lightly. In the same way that if the campaign is planned and conceived correctly it will achieve very good results, doing things in a hurry can cause a loss of trust and reliability in the brand in question.

Creating an experience , a unique moment , is today the best advertising strategy that can be used to reach consumers who are fed up with conventionalisms, who are being bombarded with unique offers, promotions and discounts from the moment they get up until they go to bed. Professionals in the sector have to get users involved, collaborate, offer them something in which they invest their time, their desire and even their leisure time by sharing it on social networks. As Patricia Gómez said in " Come and tell it ", only in this way will you generate enough confidence so that your campaign spreads beyond what any other type of paid media can guarantee.