How do Custom Redirects in Pardot work?
How to use Custom Redirects most effectively
How to create a Custom Redirect
How do Custom Redirects in Pardot work?
Once a prospect clicks on a link with a Pardot Custom list phone number in cambodia Redirect, it will populate on their Pardot record as an activity. This can also be visible in Salesforce, which means the sales reps are able to also see at a glance what topics have been of most interest to leads and contacts.
Screenshot of how custom redirects in Pardot works
A common goal for most B2B marketers is being able to see the level of engagement each link on our website has accumulated, to track interest… right? Do users click certain links more frequently than others and what can this tell us about the content or call to action?
To achieve this, we can check out the Custom Redirect Report in Pardot.
Firstly, access Reports (or Pardot Reports tab for Lightning users) -> Marketing Assets → Content.
On this page you’ll find a section titled Custom Redirect Statistics’.
Simply select the asset you want to view statistics for.
Custom Redirects is accessed via Marketing Assets >
From here, we can view all of the prospects that clicked specific links, providing us with valuable points of interest we can use to tailor our marketing communications and gain insight into what products and/or services we can offer to our customers.
Note: Important information regarding the metrics in the report
Unknown visitors, as well as prospects in our database will show in the “Total clicks” field or “Unique clicks” field. This is important because the total number of clicks show us all custom redirect clicks from both prospects and visitors.
Each click is counted in this number - including when a person clicks on the redirect multiple times.
On the other hand, the unique clicks counts only the first click each visitor or identified prospect has taken since their first visit.
How to use Custom Redirects most effectively
Completion Actions
At MarCloud Consulting, our favourite way to use Custom Redirects is in conjunction with Completion Actions.
This is an extremely effective way of automating the marketing process through Pardot as we can create Completion Actions to trigger once an action involving a trackable link has been completed.
For example, as soon as a prospect clicks on a trackable link for a certain ebook, we can set a Completion Action in Pardot to add that prospect to a list that is focused on the product/service that the eBook relates to, as we know this is likely a pain point for them.
From here, we can use an Engagement Studio to nurture them further with additional content on this topic.
Track social media link clicks
I know what you are going to say: Pardot can already be integrated with Social Connectors that will track all social media activity. That is very true, but Custom Redirects help us fill some of those gaps, such as tracking other channels unavailable in Pardot, like YouTube, Instagram, TikTok etc. Or to track content not published through the Pardot Social posting tool.
Files
Custom Redirects will track all files not hosted in Pardot (PDFs, whitepapers, and so on).
This enables you to see how many people clicked to access a particular file. This might come in handy when you run out of file storage too! Not many people are aware Custom Redirects can be used to save file storage - you’re welcome.