It is said that our typeface expresses a lot about our personality. Well, the same thing happens with brands, since the fonts we choose will communicate as much about our brand as the verbal messages and graphic elements we use.
They are sets of signs (letters, numbers, symbols...) that are governed by common characteristics and that serve to transmit ideas in a written form.
Some of them are very familiar to most of us, such as Arial, Helvetica and Times New Roman. However, their variety is endless, as new fonts are created every day, giving us more creative possibilities.
Fonts are a fundamental part of graphic design , as they convey phone number philippines feelings and provide personality and context to the message. That's why finding the right one is not an easy process, as it requires experience and a certain artistic sensitivity. Here we give you some general ideas so that you can familiarize yourself with the subject and discover some of the best free font banks on the Internet.
Types of fonts
These are divided into two large groups:
Serif fonts
These are the ones that have ornaments at the ends. They are very useful for printed media such as newspapers, magazines and books, since in long texts they create the illusion of a horizontal line, helping the eye to move and making reading easier.
These fonts tend to have a traditional style, so they tend to convey authority and seriousness. Some of them are Garamond, Century and Book Antiqua.
Sans serif fonts
They are also called sans serif. They do not have any decoration at the end and are widely used in short texts and digital media. This is because the resolution of screens distorts the endings, making sans serifs easier to read in these media.
Depending on the choice, these fonts can convey modernity, minimalism, joy or familiarity. Some of them are Verdana, Futura and Franklin Gothic. This classification also includes handwritten or script fonts, such as Mistral, Vivaldi or Brush.