Why they are important:
Brand Exposure: More shares mean more eyes on your content. Because your brand name is widely circulated, you’re likely to see an increase in branded searches and direct visits — both positive indirect signals for search engines.
Referral traffic: An increase in shares can bring more visitors to australia business email lists your website. Increased traffic can lead to improved user engagement metrics (longer dwell time, lower bounce rate), which indirectly benefits SEO.
Link-earning opportunities: The more people see and share your content, the higher the chances of bloggers, journalists, and website owners linking to it. High-quality backlinks remain a critical ranking factor.
2. Number of social signals to a page
What it is: Refers to the cumulative effect of all social activity (shares, likes, comments) pointing to a specific page on your website.
Why it is important:
Increased credibility: A page with numerous social endorsements can appear more credible and valuable to users. If visitors respond positively, spending more time on the page and exploring your site more thoroughly, this can indirectly signal quality to search engines.
Content amplification: More signals often mean continued amplification of content. A single tweet or share can snowball into multiple mentions across multiple networks, steadily increasing awareness and authority.
3. Success of viral content
What it is: Viral content is material—whether it be an article, infographic, video, or podcast episode—that spreads quickly and widely through social media, achieving engagement and shares well above average.
Why it is important:
Sudden surge in visibility: Viral success often sends a flood of visitors to your website. A short-term spike in traffic can lead to a surge in searches for your brand, indirectly signaling to Google that users are interested in your brand.
Potential backlinks and media coverage: Viral content can attract attention from top publications, influencers, and industry thought leaders. This often translates into high-authority backlinks, which is highly valued by search engines.
Long-term brand building: Even after the initial hype wears off, increased brand awareness can translate into sustained direct traffic, social media followers, and better user engagement metrics over time.