I recommend that you do NOT rethink your design and brand visual identity from the ground up. If you have a successful business with an existing logo, website, and other brand assets, those can and should be used for China too.
Here are the benefits:
Some users might move between your Chinese and English content. Design consistency will give them a better impression of your brand.
Instead of spending time rethinking your design, you can do something else—like create great content for Chinese users.
Also, one caveat—this blog post is relevant fo germany phone number listr businesses in B2B, software, education, finance, and most other niches. But I’d say it isn’t really relevant for anything to do with fashion, design, or businesses where the product itself is highly localized for China. For example, KFC in China is much different than KFC in the US.
CREATE A NEW SITE ON WORDPRESS
Should you add Chinese content to your current website or create a new one?
We normally recommend a new website. The main reason is that our agency can optimize the new website for traffic and conversions much faster than we could if we only have limited access. Other benefits of creating a new website:
The Chinese content will be at least partially different from the English website. Having a separate website makes it easier to build out the pages and navigation for Chinese users specifically.
It can be hosted in China.
Other performance optimizations specific to China can easily be made to the Chinese website only.
It’s best to use a content management system you’re very comfortable with.
We use WordPress because we’ve used it many times to create websites: It’s easy to use, and we know how to make adjustments so it loads quickly in China.
If you choose to use another system and build it yourself, keep in mind that some of the website’s resources might not be accessible within China, so you’ll need to find alternatives. We have more about that in this post about optimizing Shopify for China.
Regarding domain names, it’s usually best to choose one that’s almost the same as your current domain name, except with the “.cn” extension instead of “.com.” However, it’s still acceptable to use a “.com” domain name if that works out better for you.
HOST IN CHINA (IDEALLY) OR NEAR CHINA
Ideally, you should host the website within China. However, this requires a Chinese ICP license, which can be a more expensive option.
Another option is to host near mainland China, such as Hong Kong.
If hosted outside of China, you can further improve speed by using the