In it we focus on the final phase of the sales process where, without ceasing to nurture this relationship to avoid falling behind at a key moment, we have managed to get on the radar as the ideal option to the problem of our buyer personas . The time has come to close the sale.
Decision and final phase
The final part of our buyer's journey begins just before the purchase. Our potential clients carry out the final research, specifying technical details and definitive questions that lead them to compare and definitively decide on the option that best suits them. In short, there are still chances that we are not the ones chosen.
A compelling reason not to abandon our lead nurturing or let our free australian email leads guard down . Even more so if our buyer personas have already become experts in the sector.
This is a time when we must be able, as a company, to capture every sign of information that leads us to know if there is something in the strategy that is failing. A time when we will have already been able to define a complete profile with the challenges of that person or company, their fears and limitations, their competitive environment, their estimated budget, etc.
The difference lies in knowing how to capture all the necessary information that will help us optimize the online marketing strategy without endangering the relationship, and being careful not to repeat ourselves by asking for information that we already have. Every detail counts.
Of all the data we will have collected for this phase, the most important thing will be to measure and optimize those that are really decisive in the purchase option.
“Our buyer personas have become people,” and the way we address them and act is vital at such a delicate moment.
We have been able to observe that, throughout the entire journey of our buyer's journey , our communication action has also been adapted. Constant active listening to our buyer personas has been necessary , towards the moment in which they found themselves, without ceasing to nurture a relationship that makes them convince themselves that we always have the solution to what they require and attract them, thus, without pressuring them to buy or choose our brand at any point along the way.