The article answers the questions:
How to verify the work of an SEO agency?
How to verify the effects of an SEO campaign?
What goals should a positioning service fulfill?
Contents:
Start by setting goals you want to achieve
Monthly and quarterly SEO report analysis
What tools are used for SEO reporting?
How to check the effectiveness of an SEO agency's activities yourself?
Start by setting goals you want to achieve
At the very beginning of cooperation with an SEO agency, it is necessary to usa email leads realistic and measurable goals. It is also necessary to determine the time needed to achieve it - it usually takes from one to two years. To determine the validity of the SEO agency's actions , key performance indicators, or KPIs, are needed.
In the case of positioning, this applies to:
sales growth;
increase in organic traffic;
increase in visibility for specific keywords – this may include TOP 3, TOP 5 or TOP 10.
It is the performance indicators that allow for control of the SEO agency and, above all, decide what strategy will be chosen by specialists. Usually, quarterly goals are set, which allow for the assessment of how the work undertaken has affected the implementation of individual assumptions. Positioning , and above all the effects that these actions are to provide, do not only concern the number of phrases used or the increase in the number of visitors. The quality of the actions taken is also of key importance, which is why an SEO strategy is necessary . Thanks to it, greater traffic on the company blog will actually translate into an increase in sales. It is also necessary to maximally link keywords and generate traffic in such a way that it brings measurable benefits.
Monthly and quarterly SEO report analysis
The process of positioning a website can easily be compared to a marathon. In this case, there is no point in expecting quick results, because they are usually not permanent, they result from seasonal interest or the use of prohibited practices. Therefore, do not expect effects within the first few months, but this does not mean that during this time you do not have control over the actions of the SEO agency . On the contrary, you should check what steps have already been taken, because they are crucial for future results.
That's why you can expect monthly SEO reports that will tell you:
what content was published;
what optimization work has been performed;
what external links were acquired;
what is the daily position of keywords – in this case, even automatic reports from tools such as Seostation may be sufficient.
Since you and your SEO agency have set quarterly goals, expect SEO reports from three months of specialists' work. A broader time perspective gives you an even more effective view of the actions taken. In addition, you will see more clearly what effects were achieved.