2. Establish an online reputation management strategy
Now that you know the current situation of your brand, it is time to establish an online reputation management strategy.
First, decide what you want to prioritize.
Prioritize tactics and tasks
Prioritizing which ORM tactics to apply and which malaysian numbers mentions to respond to first will help you better manage your online reputation.
You can use the Impact Matrix to decide how to prioritize your tasks:
Quick wins are easy to achieve and have a big business impact
Big bets require more effort but have a big business impact
The fillings are simple but have a low business impact
Thankless tasks require a lot of effort but have a low business impact
the semrush impact matrix
An example of a "quick win" might be responding to a negative review. It won't take you much time. But a well-crafted response can have a positive im
pact on your online presence.
That said, you need to address critical tasks first. If you have an ORM crisis on your hands, address that first.
Once you have established your prioritization goals, create clear documentation to keep things organized.
Establish guidelines
Develop policy guidelines, communication guidelines, and a defined tone of voice to maintain consistency in your messages to customers.
Managing comments, reviews, and mentions across multiple channels can be overwhelming if you don't set some ground rules.
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