The article answers the questions:
What is “Mobile SEO” or “mobile SEO”?
How to increase the visibility of a website in Google's mobile rankings?
What tools should you use to test your website to optimize it for mobile devices?
Contents:
What is mobile SEO?
How to optimize your website for mobile devices? Key recommendations from Google
What to consider when optimizing a mobile site?
Free Google tools for mobile site optimization
What is mobile SEO?
Mobile SEO , or simply mobile site optimization, involves adapting the france email id database or responsive version of a website to the Google search engine. During this process, various elements are analyzed and modified - appearance, structure, loading speed and content. Such changes have a positive effect not only on the positioning and visibility of the site, they also facilitate navigation within the site, and can significantly affect the frequency of visits. The fact that it is worth taking care of mobile SEO is emphasized by the results of the Digital 2021 report - it shows that in 2021 the number of mobile Internet users increased to 4.32 million, and 69.4% of Internet users decide to shop using a smartphone or tablet.
Still wondering if it's worth creating a mobile version of your website? Then consider that smartphones are increasingly replacing many everyday devices, and they're constantly within reach. That's why it's the first device users reach for when shopping, browsing the web, or using social media. Mobile SEO will help you reach this audience.
How to optimize your website for mobile devices? Key recommendations from Google
No separate addresses
Google recommends discontinuing the use of a mobile version of a site under a separate address, e.g. m.przyklad.pl. Instead, it is better to use responsive sites, i.e. those that change the layout and width of individual elements, adapting to the device resolution. This not only affects the convenience of users, but also allows for faster and easier changes to be made within the site.
Visibility of structured data and metadata on both versions of the site
It is necessary to have structured data by placing specific markups on fragments of content. In this way, Google robots learn and can understand the content of the website even better. In addition, it helps them to gather information about the network. Another important benefit of structured data is the ability to display relevant content in search results, such as reviews, opening hours, address or suggested prices.
Using rel=canonical and rel=alternate
For Google robots, using rel=canonical and rel=alternate is very important, because it allows them to find canonical pages, as well as match the correct language version on different devices. In this way, it is also possible to avoid duplication.