How can these features affect sales through marketplaces and relate to the basic principles mentioned above?

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Firstly , due to the large number of SKUs, it is irrational and impossible to invest in the promotion of any specific products - the range is updated too often.

Secondly , the higher quality of the materials used does not justify the difference in price between the goods of this manufacturer and its competitors in the eyes of potential buyers. Not in all cases, of course, but in most of them.

Thirdly , the limited capabilities of the service used for automation led to the fact that at the initial stage of uploading product cards to marketplaces, the product characteristics specified in the cards (name, description, etc.) were not filled in 100% and were partially incorrect. In addition, when uploading updates, problems sweden consumer email list with moderation of cards on the part of MP arose;

Fourthly , working on FBS affected delivery times, which became longer compared to the conditions of competitors working on FBO, which always negatively affects the position of the product in the search results.

It turns out that the product in this example is in demand, has a high margin (it has an acceptable markup, not an exorbitant one), but at the same time is not competitive due to the excessively high price and long delivery time.

How to reduce the impact of features in this case and increase demand for products:

Recalculate unit economics , make sure that adequate marginality is included. If possible, bring prices in line with market prices.