From content strategy to concrete annual planning for the personal communication of CEOs and other executives (not only) in social networks: In this article, I present a structure for the entire year and make suggestions for implementation in an editorial calendar. This involves both your own orientation and collaboration with the team and alignment with corporate communications. Finally, there is a variant for individuals, for example corporate influencers from all levels of the company.
Preparing content strategically while leaving room for spontaneity: This requires well-thought-out editorial planning. For CEOs, board members and leaders, the focus is on annual planning that combines long-term goals with concrete measures. This article shows how you can proceed from strategic planning to operational implementation in the editorial calendar.
Editorial planning needs content strategy
Where do you want to go in your personal communication and bank data therefore with your content - in terms of visibility, influence, networking, thought leadership? What do you need for this? And how do you measure whether you have achieved your goals? In the previous article "Planning a personal content strategy for 2025" I provide ideas and very practical tips for managers, social CEOs and all other personalities who want to prepare for a successful year in (not only) digital media.
→ Click here for the practical guide with checklists.
annual planning
The annual workshop is the first step. Together with communications managers, the management team and, if necessary, selected experts, you will review the topics and relevant priorities once a year. This session will provide clarity about what is pending and lay the foundations for all further steps.