Investment and crowdfunding

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Service
These are marketplaces with services: calling a taxi, renting an apartment, signing up for training. Services can be provided online and offline. Like goods, the buyer views the store's catalog, adds services to the cart, and then pays using any method available on the site. Examples of service marketplaces are Uber, Booking.com , beamore.ru .



Informational
Online platforms with content - educational, entertaining, turkey consumer email list user-generated or selling. People can share their own and view other people's content. For example: YouTube, Twitch, Soundcloud.




Here, consumers finance interesting projects and startups — recording music albums, creating computer games, developing Internet platforms. To do this, participants donate money or buy shares. Popular crowdfunding marketplaces are Planeta.ru, Kickstarter, BoomStarter.



By type of product categories
Vertical — these are marketplaces that occupy a specific niche. Here, different sellers (seller — a seller on the marketplace) sell goods of the same type. CIAN is engaged in the rental and sale of real estate, Yandex.Taxi provides transportation services.

Horizontal — combine several segments of one direction. The Kwork freelance exchange brings together designers, programmers and copywriters. Lamoda has sellers of clothes, shoes and accessories.

Global — many products of different categories. Sellers can be large manufacturers, private companies and individual entrepreneurs. Global marketplaces have the largest audience and sales volume. Ozon, Wildberries and Yandex.Market operate on this principle.