Watch like a zoomer: the age of the target audience influences the duration of video viewing

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It turns out that the choice of video length depends on age. At least, that's what the VK Video study says .

Videos up to 5 minutes long are preferred by Generation Z users, millennials prefer content that lasts at least 20-30 minutes, Generation X does not mind spending an hour watching, and people over 45 choose videos that last from 1 to 2 hours.

Zoomers save their time by watching videos at x2, while users aged 35-55 do other things while something is playing in the background.

This data once again confirms the importance of studying your target audience: without analyzing your target audience, you will simply waste time and money on creating video content.

Marketplaces in 2024: How Much Do Sellers Earn and How Do Buyers Behave
Sellers earn only 53 thousand rubles on average malta consumer email list if they choose one marketplace, according to a study by the T-Bank eCommerce platform.

But at the same time, entering each new site increases the median average income by 2-3 times.


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Source

It is logical that the number of sellers working on two or more platforms is increasing. By the end of 2023, 48% of sellers who started working on marketplaces in 2020 have entered additional platforms.

You can learn more about changes in the marketplace market in the study .

I'll be honest, it doesn't matter whether you trade on one platform or three, you need to approach launching a business and, for example, creating a product card with the same degree of responsibility.