How to Win Users' Hearts with Your Creatives

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According to research from NCSolutions , users like ads that:

short - excessive length irritates the audience;
contains humor. Remember the most relevant memes, and the RK will definitely become successful;
falls within the user's interests. This will also affect the success of your campaign, so a clear understanding of the target audience and competent targeting are especially important;
contains interesting and authentic creatives. If you approach the creation of creatives creatively, it will definitely be appreciated.

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Important : If you don’t know exactly who your new zealand consumer email list target audience is, what channels they use, and what motivates them to buy, you’re throwing money away. Almost half of your digital advertising spend is wasted!

Thus, the leading European audience research company GWI has published up-to-date recommendations that will help you reach your target audience as effectively as possible and not waste your budget.

The key message from GWI is: analyze, then optimize.

And then the advertising will not be in vain.

By the way, what content should be for a rational B2B audience is described here .