Why Targeted Advertising Isn't the Most Popular Tool

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for B2B
The B2B audience is more narrowly focused and difficult to define compared to the B2C audience, and experience shows that it is not easy for manufacturers to attract new B2B clients.

Therefore, in the context of B2B promotion using targeted advertising, several difficulties usually arise:

the targeting audience is colder than, for example, contextual advertising, which interacts with more or less formed demand. In this broad mass of potential clients, it is more difficult to identify B2B-TA ;
due to the lower interest of the audience in targeted advertising, in order to “warm it up”, it is necessary to use other relevant marketing channels ;
high cost per lead and low conversion . To positively influence this, it is worth preparing offers relevant to the interests and needs of the target audience at each stage of the sales funnel.
Ineffective B2B promotion channels in the Russian Federation
As practice shows, in the current realities, B2B companies philippines consumer email list aimed at attracting new clients from Russia should not focus on targeted promotion in prohibited social networks, as well as on platforms that have limited access to their functionality (Twitter Ads, LinkedIn Ads, TikTok Ads).

Advertising on such platforms can be effective for, for example, developers whose target audience is scattered in neighboring countries, but working with these promotion channels, in addition to a competent strategy, also requires deep knowledge of their specifics.

Much more interesting are those platforms and channels that are still available to advertisers from the Russian Federation.