73% of users visit Pinterest because it is entertaining and useful

[rochon.a1.119]

Pinterest is great for SEO and some marketers rely solely on Pinterest search traffic to grow their business. Although it is a social network, Pinterest also functions as a search engine.

Create compelling pin descriptions with the right keywords to improve your Pinterest SEO efforts. According to this survey :

Users perform 2 billion searches on the Internet every month.

Of all searches, 97% are non-branded, meaning Pinterest users are eager to engage with businesses they hadn't previously considered.

Every month, 600 million visual users visit the site.

70% of consumers use the platform as a form of inspiration find your mobile database when making purchasing decisions, compared to 17% of Facebook users.

The numbers speak for themselves and clearly show why you should consider Pinterest SEO to improve your social media marketing strategy. Plus, Pinterest’s search function is one of the most used on the site. That’s why optimizing your profile and pins will help you get consistent traffic to your website.