This algorithm is currently unique

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Zen is also AI
Zen is an example of the application of specialized artificial intelligence technology: the platform is trained in the same way as any other AI. In other words, it is a neural network that is customized to the needs of the business.

You can let Zen know who to show your articles to, at what time, what you need from the reader, and indicate that the person you showed the article to is interesting to you.
: it analyzes people's behavioral factors across all platforms at once. The fact is that the platform originally belonged to Yandex, which has data on all users on the Internet.

After the site was transferred to VKontakte, the algorithm did not change: it is still possible to “train” Zen to show content to a specific target audience.

What business goals can be achieved with Zen
So, what “business pains” can be neutralized with the help of Zen? These are:

weak brand recognition, lack of trust in the brand, as well as a small number of reviews on the Internet or even the presence of negative ones.

According to statistics , 98% of consumers read reviews before making a purchase decision, and 41% use 3 or more review sites. If users see a Zen channel with expert articles and g switzerland consumer email list ood subscriber activity on the search results page, you will be trusted more;

difficult SEO promotion.

A "pumped up" channel will help you get to the top for information queries. Example from Completo (we also run a channel ):

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low results for low-frequency queries.

After all, B2B companies have competition even for the pool of low-frequency queries, which complicates the “fight” for the top lines of search engine results.